Monday, December 7, 2009

Taking Inventory

Previously an online only publication, Inventory Magazine released it's inaugural issue. The magazine is the literal manifestation of the vision of it's creative director, Ryan Willms. I was an avid reader of his first online offering, h(y)r collective, an online only men's magazine. The content was a great mix of reviews, music, and menswear, from a very American point of view. Which, I have to admit, is ironic given it's headquartered in Vancouver. So, let's say a North American point of view. H(y)r collective first morphed into Inventory online, and then finally the print edition which was just released. And it's off with a bang, with Interviews with Christophe Loiron, founder of Mister Freedom, Yuki Matsuda, from Yuketen.

One of the things that immediately impressed me with the magazine was the quality of the paper it was printed on - thick, textured flat paper which holds the ink for each line of text, each great photograph beautifully. The magazine is light on advertising, and heavy on content and presentation. It's full of good content with in-depth interviews and stuffed with beautiful images. Leave it on your coffee table and it's a focal point of conversation.

Not only does Inventory have a point of view, they are willing to put their money where their mouth is, with an online shop full of clothing picks, selected items which showcase their editorial aesthetic.

Order a copy today, you won't be disappointed.

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