Tuesday, January 8, 2013

Selvage for the Masses

A couple years ago, I made a post which, in hindsight, I'm slightly embarrassed by. It was to tout cheap selvage at the Gap. Untraceable, unremarkable selvage, made in China, most likely, nothing with much character to speak up, except for a silly blue rivet. The price, was, I believe $88, and I paid $66. And this was 2009 money. Why, they'd probably be regularly $90 today!

To sum up, I was blogging about jeans - at the Gap. It seemed like a good idea at the time.

Gustin, however, seems to have come up with a concept worth blogging about. They are going to take Cone Mills (from North Carolina) redline selvage denim, manufacture them in San Francisco (one my my favorite cities in the country, but that's another story), and charge their wholesale price of...wait for it...$81!

This video explains:

Check out the detailed pictures below from their Kickstarter page:

Left to Right - 1.5 years old, 6 months old, brand spanking new

I am very excited by what this could mean - jeans that are U.S. assembled and made of U.S sourced fabric at such a low price point - so to that end, I'll be putting my money where my mouth (and blog) is, so stay tuned for posts regarding fit and finish!

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